Know your product. Understand the ingredients.
Know your product.
Understand the ingredients.
Be the well-informed consumer you deserve to be.
We strongly believe that everyone deserves to know – and they should know – the products that they consume.
The emphasis for this is especially so for products that we use on our body’s largest organ – our skin. Our baby’s skin.
At Modern Nature, we promise to be transparent with you. We want you to understand the ingredients we use in our products. The ingredients that YOU put on your body and your baby’s delicate skin.
Learn to be the well-informed consumer you deserve to be. Do not take for granted that everything a company tells you is true. That includes us as well. We believe that trust needs to be built and we start by educating you about our products – the ingredients used, their benefits, how natural are they, so on and so forth.
We encourage you to conduct your own research on similar products in the market and decide for yourself which products suit you best. We don’t believe in sugarcoating or hard-selling, especially if a product is really good. We have faith in our products and we choose to let our products speak for themselves.
We disclose all ingredients for each product with a short description about its function and benefits.
We urge you to go through it to understand these ingredients. If you see anything that you are unfamiliar with, look it up on the Internet. Make it your responsibility to know what you’re using on you and your baby.
Many companies claim that their products are 100% natural.
While this is certainly possible, there are some questions to consider. How do they define natural? How do they classify an ingredient to see if it’s natural or synthetic? How did they derive the percentage of natural ingredients within a product? There are many ways to calculate the percentage and a good marketer would know how to manipulate the numbers to their advantage.
How we calculate our % natural.
At Modern Nature, we always aim to be as transparent as possible. This is how we calculate our % natural:
We do not include water in our calculations.
Even though water is very much natural, it makes up the largest percentage of skincare products. If water is included in our calculations, the % natural of a product will naturally be high since most of the weight comes from water. This method of calculating basically diminishes the ratio of non-natural elements. It’s not fair to you and even though, we’d like you to buy our products – it just isn’t honest marketing. Therefore, we do not include water in our calculations.
Our definition of “natural ingredients”
When we say natural ingredients, we mean ingredients which:
- Are present in or produced by nature
- Produced using minimal physical processing or are directly extracted using simple methods such as cleaning, cold pressing, dehydration, etc
- Have not undergone any change in chemical compound
To date, there are no international regulations to standardize how a natural ingredient is classified or defined. The way a company defines a natural ingredient is significant in determining the % natural of a product. For example, some companies may consider ingredients such as Cocamidopropyl Betaine, which is derived from coconut oil, to be a natural ingredient.
At Modern Nature, we do not consider ingredients such as Cocamidopropyl Betaine to be a natural ingredient. Though it is derived from a natural ingredient, it was produced synthetically where the chemistry of its elements has been altered after the production process, therefore it is a synthetic ingredient and can no longer be classified as a natural ingredient.
If there’s anything that we’ve missed out and you’d like to know, please feel free to send us an email at firstname.lastname@example.org. We’d be more than happy to assist you with your queries!